As a business grows, it becomes increasingly difficult for its manager to understand the company's actual position. Data is scattered across 1C accounting software, Excel files, bank statements, Google Analytics and the CRM. Compiling monthly reports takes days. The solution is a unified executive dashboard.
A dashboard is a visual platform that brings together all the business's key performance indicators (KPIs). Opening a computer or tablet, the manager sees on one screen today's turnover, the number of new customers, the best-selling products and the amount of accounts receivable.
From a marketing perspective, the dashboard reveals advertising's actual effectiveness through end-to-end analytics: not just how many people clicked an advertisement, but how many of those visitors ultimately paid. This makes it possible to cut ineffective advertising expenditure and strengthen channels that work.
Unlike standard tools, custom dashboards are built around your company's specific financial and operational model, ensuring data confidentiality and instant updates.