Glovo and Yandex Eats have become giants in food delivery. They provide large audiences but demand enormous restaurant commissions, often 25–35% of every bill. For many establishments, this means working with zero profit. The solution is your own direct delivery system.
Online ordering through your own website is simple: customers visit the branded site, add dishes to the cart, enter a delivery address or select takeaway, choose payment and confirm. 100% of the money stays with your company.
How does the order reach the kitchen? The website connects to the restaurant's tablet or POS, such as iiko or R-Keeper. A new order triggers a sound, and the chef immediately sees the dishes and customer requests, such as ‘no onions.’
The greatest advantage is direct customer relationships. With aggregators, you do not know your guest. With your website, you own a database of phone numbers and preferences, enabling loyalty programs, bonus points and personalized discounts.